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Clean Air Network revamp

The website revamp for Clean Air Network aimed to transform it into an accessible and engaging platform, effectively conveying the NGO’s missions and achievements, and emphasizing the urgency of addressing air pollution in Hong Kong. The original website presented issues of unclear messaging, poor accessibility due to a lack of mobile responsiveness, and the need to download critical information as PDFs, negatively impacting SEO.

Objective:

  • Transform the website into an accessible and engaging platform.
  • Effectively communicate Clean Air Network’s missions and achievements.
  • Address the urgent need to combat air pollution in Hong Kong.
  • Overcome the issues of unclear messaging and poor accessibility.

Problem:

  • Lack of clarity in conveying Clean Air Network’s objectives.
  • Non-mobile responsiveness hindered access for mobile users.
  • Reliance on PDF downloads negatively impacted SEO and user engagement.
  • Resulted in a diminished online presence and an inability to effectively communicate the NGO’s mission and achievements.

Goal:

  • Ensure clarity and transparency in communicating the NGO’s missions and accomplishments.
  • Create a positive and engaging atmosphere that reflects Clean Air Network’s vibrant role in the community.
  • Facilitate a deeper understanding of the organization’s efforts to improve Hong Kong’s air quality.
  • Promote the importance of addressing air pollution through interactive features, events, activities, and exhibitions.
  • Encourage greater engagement and support for the NGO’s mission.

Conclusion:

The revamped website successfully addresses these challenges by offering a clear and accessible platform that effectively conveys Clean Air Network’s missions, achievements, and the urgent need to combat air pollution in Hong Kong. It creates a positive and engaging atmosphere, fostering a deeper understanding of the organization’s efforts and actively promoting the importance of addressing air pollution. Ultimately, the goal is to encourage greater engagement and support for Clean Air Network’s critical mission.

Client: Clean Air Network