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Oootopia | Hotel Brand Identity

Embracing Hong Kong’s Pattern

Nestled in the heart of Hong Kong, Oootopia is a hostel brand that draws inspiration from the city’s rich heritage, as depicted in its logo inspired by old Hong Kong’s iconic tile patterns. This visual tribute reflects the brand’s deep connection with the local neighborhood while seamlessly blending a high-end and comfortable environment with the warm and inviting ambiance of home.

A Tranquil Oasis in the Urban Jungle

Oootopia isn’t just a place to stay; it’s a refuge for relaxation and serenity in the bustling city. Every nook and cranny within Oootopia is meticulously designed to create an inviting atmosphere, providing guests with spaces to unwind, whether it’s enjoying a quiet moment with a book, savoring a cup of tea in a cozy corner, or simply soaking in the soothing ambiance of communal areas. Oootopia fosters a sense of togetherness, inviting guests to connect, recharge, and appreciate the simple joys of life.

The illustration is to remind the guests to relish life’s small pleasures and embrace the art of chilling in style.